Do You Want People to Walk Through Your Door Who Genuinely Know, Like & Trust You?
How would it feel not to “sell” because your prospects came pre-sold?
Are you ready to connect with your audience in a more authentic way and grow your business? It’s time to show up as your true self and watch your engagement, sales, and customer loyalty soar.
As a health & wellness practice owner, you already know how important marketing is. But what if I told you that showing up authentically could be the game changer for your brand? Authentic marketing is about more than just honesty—it’s a commitment to sharing your values, building genuine connections, and creating a brand that resonates deeply with your audience.
Consumers today crave realness. They want to engage with brands they trust. And by aligning your marketing with your true self, you can build that trust, strengthen relationships, and increase your bottom line.
I get it. Being authentic can be intimidating.
Too often, businesses rely on exaggerated claims or superficial messaging, thinking it will bring success. In reality, this disconnect can alienate your audience and jeopardize your brand. I know because I’ve been there.
What’s holding you back?
- Impostor Syndrome ✔
- Limiting Belief ✔
- Scarcity Mindset ✔
- Fear of Failure ✔
- Fear of Success ✔
If you’re suffering from it, I probably have to.
But here’s the thing: you can overcome it. Let me show you how to move beyond these limitations and create a brand that feels true to who you are.
Here’s My Story:
I went into business for myself in 2012 after a “corporate restructuring.” You know the lovely way they like to say they’ve outsourced your job and you’re laid off. Terrifying, but ultimately the best thing that could have happened. It wasn’t six months before our youngest was expelled from school, and someone had to be home 24/7 with him. So, I was there.
With the work I do, I was fortunate. I could work and handle the adventure that Terry brought. Terry, was born with Smith-Magenis syndrome (SMS), and was diagnosed a month before his third birthday. With his expulsion it drove home the fact that a career where I had to play by someone else’s rules just wasn’t going to work when I never knew when I would have to run out for doctors, behavior issues, nudity or property destruction. —Yes, I said nudity, the call of ‘Your son has destroyed his clothes and is sitting on the floor in his classroom naked. Please bring a change and come get him.’ is one I just can’t make up.
In 2014, I declared it official and incorporated. Thankfully, we were able to get Terry into a school for individuals with special needs and those calls went away. Reports of the fire department having to come out and remove seat from the bus, because he didn’t want to go into school, and the police record he ended up with in another county because he decided to “quality test” the stop sign on a bus are another thing. Needless to say, I think you get the picture that our youngest determined the parameters of our lives and my business.
In April 2021, my world changed forever. Terry, passed away just weeks before his 19th birthday. In late 2020, Terry developed a dental abscess. We made countless calls, but it was during the height of the COVID-19 pandemic, and appointments were nearly impossible to secure. Hospitals and medical facilities were overwhelmed, and much of the population was either terrified or dismissive of the situation at hand.
By the time we finally scheduled the extraction, it was too late. Terry, overwhelmed, frightened, and in pain, refused to enter the hospital. The staff refused to assist us, and tragically, Terry passed away the next afternoon from heart failure caused by the untreated abscess.
I had a choice in that moment. I could allow myself to be consumed with anger and resentment toward the system that failed my son, or I could take that pain and turn it into something meaningful. I chose the latter.
Losing Terry made me realize how essential it is to show up as our true selves—in life, in business, in everything we do. Too often, we put on a facade, trying to fit into a mold or present ourselves the way we think others want to see us. Sometime, we even try to be invisible hoping no one really notices us. But it’s when we’re honest, vulnerable, and real that we make the most meaningful connections.
That’s why I’m so passionate about Brand True: A Course in Authentic Marketing. It’s more than a strategy—it’s a way to connect deeply with your audience by showing them who you really are. Just as I chose to take my grief and turn it into something that could help others, I believe that businesses can find their purpose in being authentic, even in a world that often encourages us to wear masks—literally and figuratively.
When you choose to market your business authentically, you’re doing more than promoting your services—you’re sharing your values, your story, and your humanity. And that’s where real connection happens.
Why Authentic Marketing Works
Real Case Studies:
Learn how successful brands like Patagonia and Dove embraced authenticity to drive customer loyalty and long-term success.
Interactive Learning:
Throughout the course, you’ll engage with quizzes, self-assessments, and exercises designed to help you implement these strategies in your own business.
Step-by-Step Guides:
Get access to checklists, templates, and a complete blueprint that will take the guesswork out of developing your authentic marketing strategy.
Brand True: A Course in Authentic Marketing
This 8-module course, delivered in a hybrid model with live trainings and online resouces, takes you step-by-step through building genuine relationships with your audience while strengthening your brand integrity. You’ll learn how to:
Craft a compelling and authentic brand story.
Develop content that resonates with your audience on a deeper level.
Engage authentically across all marketing channels, from social media to email marketing.
Build a thriving community around your brand.
What You’ll Get:
- Real-world case studies of brands who have mastered authentic marketing.
- Checklists and templates, like the Content Planning Checklist and Social Media Audit Template, to streamline your process.
- Interactive elements, including quizzes and self-assessments, to ensure you’re implementing the strategies effectively.
- A blueprint for applying future trends in authentic marketing, such as AI personalization and sustainability.
- Ethical scenarios to help you navigate tricky marketing situations with integrity.
Why Now?
Authenticity isn’t a ‘nice-to-have’ anymore—it’s essential.
If you don’t take this course, you risk:
- Missing out on real connections with your audience.
- Increased stress due to a lack of transparency.
- A weakened competitive edge in an ever-evolving market.
- Fewer high-quality leads, conversions, and sales.
Imagine the Future of Your Business
In just three months, after applying these strategies, you’ll see deeper connections with your audience, increased engagement on social media, and stronger customer loyalty. Your business will grow as your brand resonates more deeply with the people who matter most.
Ready to get started?
Take the first step toward building genuine, lasting relationships with your audience.
When you invest in this course, you’re investing in the future of your brand.
I was fortunate enough to come across Alice Pettey and use the breadth of her services from designing a logo, SM banners, product images, lead magnets, websites to formatting and publishing a book. This woman is multi-skilled and multi-talented!
I cannot tell you what a pleasure it was to find Alice and to be able to work with her. I felt like I was in good, capable hands with Alice. Overall I found my experience working with Alice a delight, and would highly recommend trying out her services. You absolutely will not regret it.
Santou Carter
Todd M. Villarubia
Working with Alice and her team has been phenomenal! They have helped level up our brand in multiple ways - from ideation to consultation to design. Could not recommend anyone more!
Inder Takhar
Get started now and take your business to the next level with
Brand True: A Course in Authentic Marketing!