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Join Us For The Branding Event That Will Change Your Practice
Are you a health and wellness professional? Do you own or manage a practice? If so I’m sure that you’ve heard the term branding. But my question is, do you know what branding is?
A lot of professionals drop the buzzword of branding, but very few are willing to tell you exactly what branding is, or how to determine an ROI on your investment.
Join me for The Wellness Branding Webinar and I’ll do just that. I’ll explain what branding is, why it’s important for your practice, and what options you have for developing and managing your brand.
“I explain branding in clear, concise, every day language that makes it easy to understand and
grasp how it applies to your business.”
This Webinar Is ALL About Branding. What It Is. What It Does. Why You Need It.
The Stuff You NEED To KNOW!
Brand Strategy
Build Your Foundation
Branding is not making things pretty. There, I said it. Branding MAY make things pretty but that is NOT its goal or intent.
Branding is all about fulfilling the business goals that are established in the strategy that is the foundation to everything. This strategy is the purpose, the passion, the values, mission, and goals of the business. It is the reason it exists… its why.
Now, you may say this sounds just like … (fill in the blank). Yes, there are many strategist that delve into the same pool. But, branding does take it a bit further. Branding doesn’t stop with the above – that is just the beginning. Brand strategy goes into the interplay of the senses, emotions, cultural influences, and social connections.
Digital Marketing
Gaining Attention
Some argue that marketing is part of branding and other that branding is part of marketing – in my humble opinion, it doesn’t really matter – you need both.
Branding establishes the long-term goals & actions (very long term), while marketing is focused on the more near-term awareness campaigns and sales is about the immediate exchange of goods/services for money. All three are needed, all three are important, and they each have their place.
With digital marketing we are looking at the 3-month to 2-year time frame for campaigns. These are relatively near term, but not immediate and can build awareness, and excitement for upcoming event or promotions that will draw attention and promote sales.
Client Engagement
Establish Connections
Through the utilization of research that is done through both the brand strategy and the marketing systems you will develop a clearer and more robust image of your ideal target client/patient.
With this “persona” or two in hand you will know where they congregate, what their interests are and where these cross in the interest and focus of your practice.
With this information you will be able to create highly focused and attention grabbing materials that will not only have your target client looking at your material but resonating with your practice and establishing an emotional connection with you. This emotional link is what creates a loyal and committed client base and the start of a tribe.
WE ARE BRAND STRATEGIST
Graphic Designers, Marketers, Web Designers, Funnel Creators, Business Consultants, Advisors
Branding isn’t just a pretty coat of paint that goes on after the “real work” had been done. Branding IS the Real Work. Branding IS Marketing. Branding IS Patient Retention. Branding IS Culture. Branding IS Employee Moral.
Want to find out more?
Here are 5 Key Takeaways
That Could Change Your Practice!
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Your least paid employee holds your brand and reputation in their hands.
It takes a single experience to damage your brand, but many to repair it.
Differentiation is the key to crafting a stand out brand.
Branding is NOT about looks but the WHOLE package – inside and out.
You must have a clear vision of where you are going before you can get there.
Here’s What Others Have To Say About Our Webinar
“She provided the absolute best explanation of branding that I’ve ever been given. It was both comprehensive and easy to understand.”
“This is information that every business owner needs to know!”
“Why didn’t someone tell me this before. You just don’t know what you don’t know, and Alice made learning it easy.”
Meet the Instructor
Alice Pettey
Alice Pettey is an Author, the Editor-in-chief of Differentiate Magazine, the host of the Branding Rx podcast, and the founder and brand strategist of Neurotic Dog Studios.
Ms. Pettey has been running Neurotic Dog Studios, a branding and design agency since 2014. In 2021, after the death of her youngest son, Ms. Pettey shifted the focus of her agency to health and wellness with the goal of helping these practices run smoother, grow, and reduce the likelihood of another parent losing a child to the cracks in the system.
Friday, September 13th at 1:00pm EST
Join Us Today &
Change Your Practice…
FOREVER
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