Custom Brand Strategy For Your Chiropractic Practice
Brand Strategy | Implementation Plan | Identity SystemsLooking for ideal patients for your practice?
Want clarity in direction for this year? Five years? And, beyond?
Want to stand out from the other Chiropractors in your area?
WHO WE ARE AND
WHAT WE DO
We’re graphic designers, brand strategists, coaches, public relation specialist, and marketers — well to the extent covered by where marketing and branding intersect. We want to emphasize that we are NOT a marketing agency. We are not going to run a campaign for you or set up landing pages and funnel systems – we can – but unless you have a great strategy in place and an understanding of exactly who you are trying to reach, where they are, and what you want to do once you reach them, there’s no point. No way to promise you a return on your investment. And, let’s be honest – we are asking you to really invest in your practice.
We help you develop a plan and have a clear vision of who you are, what you want to do, and the experience you want to develop for your patients. Once a clear vision of your purpose has been developed, then we will work through establishing your mission. These pieces will create the foundation for your internal brand strategy.
Brand My Chiro Practice℠
During our three-month program we guide you in uncovering your purpose, how it connects with your ideal patients core motivators. We’ll help you understand yourself, your practice and your ideal patient. Once you know where you want your practice to be in five, ten or twenty years, we’ll work with you to develop your vision and mission into a strategy that will put you on the path to achieving it. In addition to helping you with your strategy we’ll take you through the identity development process to provide you with a distinct visual and brand expression. This will give you the guidelines you need to maintain consistency in your marketing across social media, print, digital, and any other platform.
ORIENTATION CALL
During our first call, we will start the process by going through your intake questionnaire. This provides us with foundational information we need to determine the current position of your practice. We will discuss your desires for your practice and your life outside it. We recognize that your practice is only one part of your life, and we want to help you make your entire life better through clarity, focus, strategy, and its implementation through your branding and identity systems.
Weekly Calls
Over the course of our 3-month program, we will cover the following topics (and more) during the weekly Zoom calls:
- Current marketing position
- Practice strengths & weaknesses
- Idea audience/patient makeup
- Vision statement
- Mission statement
- 5, 10, & 20 year mission
- ZAG positioning
- Purpose of practice
- Individual Purpose
- Differentiation/onlyness
- Engaging & interactive branding
- Human branding
- Asset structure and visual expression
- Living brand
- Internal culture
- Naming (practice/products/services)
- Marketing direction for future action
- Patients and receptiveness of product/service structure
Strategy and Implementation Documents
Compiled from our team’s research in conjunction with your weekly calls.
Within these pages you’ll find:
- Clarity on your practice’s positioning, purpose & differentiator
- Establishing foundations of your internal brand systems
- Focus on who your ideal patient is and where to reach them.
- Craft your patient experience
- Understand why you should niching down
- How differentiation will help grow your practice
- How internal culture it affects your practice, and how to make it intentional
Identity & Standards Guidelines
Ensure that your branding is intentional that you have consistency across your visual branding.
During the identity/visual branding process we will cover:
- Logo design/refresh
- Color palette, textures, patterns, iconography
- Typography specifications & usage standards
- Standardized tone of voice for all branded communications
- Curated image collection and style guidelines
- Print ready assets such as business cards, appointment cards, postcards, invitations, envelopes, stationery
- Standardized digital templates for email signatures, and social media headers
- PowerPoint presentation template & training
