Company Mission Statement A sentence or two that explains your company's goals. It should also factor in some information about what your company is and WHY it exists.
Services/Products/Experiences Describe what you do and how you differ from competitors.
Brief Company History How long have you been in business? Employee base? Geographical spread?
Company Goals In relation to your company history, where would you like to see this company (revenue, customer base, value add) in 1-5 years?
Product/Service Benefits If you had to describe ONE UNIQUE benefit to using your company/product/service over a competitor, what would that be?
Marketing, Sales and Social Media Do you have existing strategies in place? Do you manage them internally or outsource the management? If you have an existing strategy in place for any of these, please supply a brief overview of those separately. If you work with any outside providers or agencies for these, please list their name/website.
New Brand Vision What is your main goal for the new brand identity? What singular message would you like to communicate? What challenges would you like to address with this new identity?
Target Audience Demographic information, such as age and gender are necessary, but the real nuggets for creative development and inspiration come by way of the psychographic information you can provide. What does your audience think and feel? What do they love? What do they hate? What are their pain points? This is crucial information to help your designer unveil an innovative approach to communicating with your audience.
We are... List a few descriptives that your company represents. (i.e. fun, lively, entertaining, mature, forward-thinking, etc.)
We aren't... Please list a few descriptives that your company DOES NOT represent, or is the opposite of. (i.e. stuffy, complicated, expensive, etc.)
Competitor Links Please paste 2-5 links to your direct competitors here, and briefly note what you DO or DON'T like about their brand approach.
Inspiration Link Please paste links to styles, brands or websites you see being a good source of inspiration for your own brand. These are not to copy - these are to get a feel for the visual direction and/or brand promise you align with for your new brand identity. If you have individual images saved, feel free to email directly to me or upload and share through Box, Dropbox, or Google Drive.
Future Use What consumer touch points to you plan to push your new identity through? Website, social media, print, advertising, events...all of the above?
Timeline* Do you have any hard deadlines that need to be taken into consideration? Please include any dates or events that are important to your brand launch and/or marketing efforts.
Additional Input Please feel free to add any details that you feel are important to your new brand identity. The more I know, the better I can tailor the solution to your needs.
