PRE-Header
This is a short, punchy “pre-header” above the actual headline. This is used to either frame the ideal read for the page OR to give credibility to the writer.
Examples:
“A special message to buy moms that just can’t get enough time to go to the gym…”
“Indian immigrant turned Marketing Guru reveals his entire marketing plan…”
The main headline conveys the main benefit or value proposition you are offering your customers, clients, or patients. Professional copywriters will often invest hours writing dozens of headlines. They know that a strong, “killer” headline will make the difference between a poor or mediocre response and a wildly successful, profitable response. In all cases you absolutely must split test your headlines to ensure you’re getting maximum profit from each page.
SUB-Headline
Supports the headline and proves context to the headline. A well-crafted sub-headline solidifies the attention of the viewer and creates sufficient interest in the minds of the page visitors so that they want to consume more of the information on the page.
{{Image or Video that is relevant to the messaging and attracts the interest of the viewer.}}
Copy that expands on the promise/offer/value proposition you laid out in your headline.
- Copy relevant & directed to correct “temperture”
- Differentiation
- Value received
- Bullet Points & Numbered lists
- Closing Again
- short paragraphs
- concisely describe differentiation
- value
Highly Visable CALL to ACTION
- Form
- Benefit Focused Lead-ins
- Action Oriented Buttom
PROOF ZONE
- Testimonials
- Client Logos
- Media Reprints
- Quotes
Call-to-Action
with reinforcing copy
You’re phone number
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