News & Recent Posts
How Do You Give Instructions for a PB&J?
The Frustration Have you ever given instructions to an employee and found them looking at you like you’ve just asked them to do the impossible? Or, come back in an hour only to find them still blankly staring at the task you assigned? Maybe it's not them... maybe...
Pantone Color of the Year – 2021
For only the second time (the first being in 2016), Pantone has chosen two colors for their Color of the Year. Pantone selected the 2021 colors for bringing a sense of stability (Ultimate Gray) and hope (Illuminate) into the...
Photoshop Animated Holiday Card with Flashing Lights
I want to share with you all a fun little project that I completed this past week. A client, an armature photographer, took a lovely photo of an old truck with Christmas lights on it. He really wanted to use this for his holiday card, but it was out of season for the...
Great Designers are Business Consultants!
When you initially go looking for a designer, it is probably because you have a need for one. You're looking for a logo/brandmark, business cards, postcard, a website… You're looking for someone with a "particular set of skills" to complete a project. You...
12 Business Truths Learned From My Special Needs Son
Here are twelve things that I've learned as a mother of a special needs child that I have found to be true, whether dealing with my son or when I'm at work in my business. 1. Complacency can be painful Sometimes it's hard to see how NOT doing something can...
Photoshop CC 2019
Transformation Distort Function It is always an exciting time when the newest release of the Adobe Creative Cloud rolls out. Some things are great. Some things seem to just be broken. Then there are the chain reactions that occur with plug-ins and...
Why Graphic Design?
My journey into graphic design and the influences that having a child with special needs had on the decision.
Customer profile and journey There is a lot of talk about customer profiles or customer personas nowadays. You may wonder what the real purpose of these endeavors are. After all, if you’re in business you know who your customer is right. Customer Profile Well, not...
Provide a Consistent Customer Experience
Whether your business is big or small there are things that you can do to provide a consistent experience. Consistency will sets small businesses apart allowing you to offer the individuality and personalization that is expected from a small business and the comfort,...
Looking for Marketing Campaign & Social Media Inspiration?
If you are like me and ever get in a slup and just don't know what to do for your next marketing campaign or social media post, you may want to check out the National Day Calendar (https://nationaldaycalendar.com). Now, I'll grant you the site is not the most...