For anyone considering the Brand My Chiro Practice program, NOW is the time to act. In celebration of our founder’s birthday, we are giving you a significant discount on the Brand My Chiro Practice program. You’ll get 3-months of one-on-one coaching, a...
Identifying colors for your business’ branding requires you to be strategic and conscientious in your choices. Color expresses purpose, emotion, and individuality, and these expressions can and do change depending on the audience you are addressing. Your color scheme...
Branding and brand management are essential to a business, whether it’s an online or offline enterprise. Your brand is the public’s impression of your organization. You must manage it, or it will default to what others say. Its purpose is to connect your...
For only the second time (the first being in 2016), Pantone has chosen two colors for their Color of the Year. Pantone selected the 2021 colors for bringing a sense of stability (Ultimate Gray) and hope (Illuminate) into the world. These colors are perfect after...
There is a lot of talk about customer profiles or customer personas nowadays. You may wonder what the real purpose of these endeavors are. After all, if you’re in business you know who your customer is right? Customer Profile Well, not necessarily. ... 