Recent Reads: Scramble by Marty Neumeier

I just finished reading Scramble by Marty Neumeier. He’s crafted an excellent novel that explains the process of Agile Strategy clearly and enjoyably. The story takes you through the process of 5 Processes of Design Thinking and the 5 Questions of Strategy and...
Great Designers are Business Consultants!

Great Designers are Business Consultants!

When you initially go looking for a designer, it is probably because you have a need for one.  You’re looking for a logo/brandmark, business cards, postcard, a website… You’re looking for someone with a “particular set of skills” to...

Why Graphic Design?

Wow, that seems like a simple question. I could give you the simple answer, I enjoy it, I’m reasonably good at it, and it pays the bills. But, I want to provide a complete answer; offer a behind-the-scenes look into why I went into graphic design and why I...

Customer profile and journey There is a lot of talk about customer profiles or customer personas nowadays.  You may wonder what the real purpose of these endeavors are.  After all, if you’re in business you know who your customer is right. Customer Profile Well, not...